Our Platform

Cutting-edge auction and trading platform coupled with industry knowledge and powered by data science.

We understand efficient and complex marketplaces

We adopt a collaborative and hands-on approach, combining our B2B marketplace expertise with your industry knowledge and business requirements to design the platform that's right for you.

Our experience in the B2B world enables us to tailor our technology platform to meet your business' needs.

Why NovaFori?

We help you scale your business and maximise revenue across your marketplace - by matching the right buyers, to the right products,
at the right time.

Grow your market with us:

Extended market reach
Improved depth in pricing
Higher trade volumes

Trade at the heart of our marketplaces

We help you select the right trading model(s) to give you confidence that your marketplace will always provide "fair" prices to all participants, with minimum friction - this is our definition of an "optimal marketplace".

How does English Forward work?

Buyers compete for goods or services by bidding an incremental price. Bidding can be open or closed and the goods or services sell to the highest bidder at the conclusion of the auction if the bid is greater than the reserve price set. 

Industries where we applied this auction model:
  • Christie's (fine art & jewellery)
  • CarNext (automotive)
  • Hilco (IPv4)

Fixed Price

The classic e-commerce model is the buying and selling of goods or services via the internet, and the transfer of money and data to complete the sales. It’s also known as electronic commerce or internet commerce. In this case the price and the quantities of the product or service are fixed and non-negotiable.

Industries where we use the e-commerce model:
  • Christie's (fine art & jewellery)
  • CarNext (automotive)
  • Hilco (IPv4)
  • AgriClear (agriculture)


Used in markets where the outcome depends on several complex and often varying conditions to determine the best conditions for sale, and the result is usually determined subjectively. Our negotiation engine allows complex negotiations to be undertaken between multiple parties synchronously on a wide range of product attributes or service conditions.

Industries where the structured negotiation model works:
  • maruFreight (logistics)
  • AgriClear (agriculture)
  • Euronext (financial services)
  • Global Dairy Trade (dairy)

Sealed Bid

Buyers place either an anonymous bid, or series of bids, for different quantities of inventory they wish to purchase, at the price they are willing to pay for that quantity. Winners are determined algorithmically to ensure the fairest outcomes for buyers and sellers at auction conclusion depending on rules that the marketplace operator sets for the auction.

Industries where we applied this trading model to:
  • CarNext (automotive)


In the Tender model, both the sale price and the allocation of quantity between buyers is determined by a resolution algorithm. The design of this model was guided by three key objectives:
1. Maximise total value gain across buyers and sellers.
2. Simplify the decision processes faced by buyers.
3. Enable buyers and sellers to reflect their degree of flexibility over the quantities they want allocated.

Industries where we applied this auction model:
  • Global Dairy Trade (dairy)

Configuring the right mix of functionalities

Our platform is flexible, scalable and modular, designed with a B2C user experience and complex product attributes of the B2B world in mind.

NovaFori digital ecosystem

  • API and micro-service based architecture
  • Enterprise-grade performance
  • Cloud-based and secure


  • Registration & KYC
  • Bespoke UI, market leading UX
  • Business, User & Account management
  • Single sign-on (SSO)


  • Industry agnostic & complex product attributes
  • Enhanced search
  • B2B recommendations
  • Buyer & seller matching
  • Price discovery


  • Supports multiple auction and trading models
  • One-to-many or many-to-many marketplaces


  • Invoicing, contract and settlement terms
  • Integrates with payment gateways, clearing houses, escrow and logistics services