Our Story

We have over a decade of experience on creating digital solutions for companies that have complex processes and operations or the need to scale.

Our story

Based in London and Málaga, with 100+ employees, we support clients worldwide, including Christie's, BCA, Lloyd's of London, Hilco IPv4 Global, and Global Dairy Trade.

Founded in 2011 under the name of Perfect Channel, we helped enable Christie’s to open-up the market to a new segment of online buyers and hosting mid-value sales that would otherwise not be viable compared to its very high-end art auction sales. Since then and now, as NovaFori, we've helped organisations achieve digital success through scale across all verticals – from fine arts to automotive.

As early adopters, we have the proven expertise to help you define an actionable roadmap to unlock value for your business, starting from working together to understand use cases and opportunities that align with your business priorities using advanced trade models, all the way to agile execution.

Bermondsey Street

On a mission to scale organisations

Our mission is to help businesses and organisations - regardless of their size; to unlock their full potential and feel empowered by the possibilities of their optimised marketplace.

Novafori team at work

Our values are the foundation for our philosophy and culture as a company

"Our name comes from the latin words of "nova" and "fori", which represents our commitment to developing new digital markets.’’

The NovaFori logo is a digital mountain and symbolises the expedition we undertake with our clients. In this context, we guide our clients every step of the way to reach their successes as a business. We are experts in navigating obstacles which arise and committed to making our clients' journey achievable.

NovaFori team outside office
Company founded
Our Story
Deployed Christie’s online auction platform
Our Story
CarNext’s auction platforms go live
Our Story
Lloyd’s of London's auction platforms go live
Our Story
Deployed Noth American cattle trading platform
Our Story
Global Dairy Trade's auction platform goes live
Our Story
Built European repo trading platform
Our Story
Built a digital marketplace for the maritime and supply chain management industry
Our Story
Hilco IPv4 auction platform goes live
Our Story
Garry Jones joins as CEO
Our Story
Christie’s Private Auctions & Celebrity Charity Auctions go live
Our Story
Company rebrand to reflect acceleration of the business
Our Story
Climate Impact X (CIX) launch global exchange for quality voluntary carbon credits
Our Story
BCA’s white labelled car remarketing solution for Europe goes live
Our Story

Changing the way the world trades

We are a cutting-edge technology company with a decade of experience in combining product management, business analysis, marketplace design, development, and data science. 
Based in London and Malaga, with 100+ employees, we support clients from all over the world, including Christie's, CarNext, Lloyd's of London, Hilco IPv4 Global, and Global Dairy Trade.

Work with Us!

We work with forward-looking companies across the globe to help enterprises scale digital

Agile, cutting-edge

We are committed to agility and encourage continuous improvement in all aspects of our business. We are using cutting-edge technology to disrupt multi-billion dollar industries, from commodities to logistics.

Dedicated, customer-focused

When we embark on a journey with a new client we are dedicated to complete our expedition successfully, and our focus is to help our valued customers to avoid any avalanches and reach their desired summit.

Transparent, inclusive

Being a company on an exponential growth trajectory, transparency and on-going information flow are essential to tackle challenges in a timely manner. We don’t just communicate effectively internally, we include our clients and stakeholders in every important decision.

Open-minded, data-led

We are a data-centric organisation, which means we value data and leverage it for impactful decision-making. We are passionate about exploring and discovering the magic of data science and always have an open mind to discover uncharted territories.