Evolving Digital Marketplaces

Digital Marketplaces

We specialise in designing, building and operating highly scalable marketplace solutions. 

As markets evolve, it’s key for organisations to innovate to stay ahead

We leverage our expertise in auction and trading technology, product management, business analysis, marketplace design, and data science to help build the right platform for your business needs.

We build highly scalable and secure digital marketplaces

NovaFori's auction and trading platform is built on scalable, flexible and modular, secure cloud-based architecture, so that your technology can grow with your market.


Don’t let your solution hold you back when you grow. Our platform allows you to service a large number of customers without compromising performance.


Less downtime = More revenue.
Strict quality control processes and an exceptional support team ensure your marketplace is running smoothly.


Adopt the latest tooling in Cyber-security including Security Scanning, Multi-factor Authentication, Intrusion Detection and Prevention, and much more.


Technology doesn’t have to be complicated. We build solutions that users love. We focus on great design, ease of use and overall frictionless customer experiences.

Adopt the most scalable technology solution for your organisation

We combine B2B marketplace expertise with a sophisticated, highly customisable auction and trading platform to build the marketplace that is right for you.
We can deploy the following solutions individually or together in a hybrid model depending on your business needs.

Marketplace platform

We understand efficient and complex marketplaces, and adopt a collaborative and hands-on approach to building technology.

Auction and trading technology

By identifying the optimal auction or trading model for your market, we help you generate value for
marketplace participants.

Structured negotiation technology

Our negotiation / RFQ technology allows parties to manage complex negotiations that require agreement over specialised terms and involve multiple rounds.

Data science

Understand what's happening in your market, predict future trends and optimise marketplace performance thanks to our machine learning capability.

Providing marketplace solutions across diverse industries worldwide

We work across multiple industries. We’ve seen over $12 billion gross merchandise value (GMV) transacted through our platforms since 2011.


Parked cars in bay, as an example of the automotive sector.

Fine Art & Collectibles

Indoor of a charming art gallery, as an example of fine art & collectibles sector.


A wheat field, as an example of the commodities sector.
Market-leading auction platform for IPv4 address trading.
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Hilco online platform on a table device
A global marketplace and exchange for voluntary carbon credits to drive environmental impact at scale.
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Climate Impact X marketplace platform on device
A highly reliable and extensive technology platform for the world's leading auction house.
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Christie's online platform built by NovaFori
A fully integrated global auction platform for CarNext's vehicle leasing.
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CarNext marketplace and online auction platform deployed by NovaFori
Rebalancing Lloyd's of London's reinsurance capacity with our auction expertise.
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Lloyd's of London online auction platform designed and deployed by NovaFori
Digital marketplace for maritime and supply chain management to match supply and demand electronically.
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maruFreight digital negociations platform on device
Any delay in taking part in the digital transformation of B2B sales is a lost opportunity. Early adoption is a clear path toward short-term advantages and long-term value.
Garry Jones CEO at NovaFori
Garry Jones – CEO, NovaFori
NovaFori white paper 'Trends to watch in 2023 & beyond'

B2B Marketplace trends to watch in 2023 & beyond

NovaFori white paper 'Trends to watch in 2023 & beyond'

Narrowing the Gap: Luxury Brands & the Potential of Online Auctions

NovaFori white paper 'Trends to watch in 2023 & beyond'

The synergy of auction & trading technology - Finding the optimal path to business efficiency

Building world-class marketplaces

Marketplace technology to accelerate digital transformation

The power of data science in marketplaces