White paper

3 Trends mapping the B2B marketplace landscape- Digital Marketplaces Are Booming

Unlocking the digital growth potential of your business

McKinsey & Company reports that about 65% of B2B companies across industries will fully transact online in 2022. And for the first time, B2Bs are more likely to offer digital over in person sales.

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According to 2021 reports, 64% of B2B buyers now place more importance on experience than price, whilst 86% of buyers are willing to pay more for a better experience.

Key topics covered:

  • B2B Marketplaces in 2022
  • Why B2B marketplaces are booming
  • 3 Trends Mapping the B2B marketplace landscape