White paper

B2B Marketplace trends to watch in 2024 & beyond

Top marketplace trends & opportunities for 2024

B2B eCommerce and online sales are only set to continue to grow, as we move into 2024. By 2025, Gartner expects 80% of B2B sales interactions between suppliers and buyers to occur in digital channels. According to a report by Forrester, spending on B2B marketplace platforms is expected to grow from $1.7 trillion in 2021 exceeding $2 trillion in 2023 and $3 trillion by 2027.

Download the white paper to learn:

It has only been in the last few years that B2B eCommerce has really taken off. In fact, according to a report by Forrester, spending on B2B marketplace platforms is expected to grow from $1.7 trillion in 2021 to exceed $2 trillion in 2024 and $3 trillion by 2027.

Key topics covered:

  • The current state of marketplaces
  • Factors of growth in online sales
  • 8 Trends to watch out for in 2024
  • The rise of auction and trading tech in marketplaces
  • Partnering with technology experts