Understanding the characteristics of marketplaces essential for creating value
Marketplaces existed since people first gathered physically to trade items, and this remained constant even as they developed in complexity over centuries. However, that limitation is gone. Technology have freed marketplaces from their geographic restrictions, and they are increasingly moving online, and optimisation of online marketplaces is something every business should think about. In addition to the right online platform, you must have an effective strategy, robust technology and patience.
About digital marketplace optimisation and the considerations for creating an online marketplace.