White Paper

Optimising online marketplaces

Understanding the characteristics of marketplaces essential for creating value

Marketplaces existed since people first gathered physically to trade items, and this remained constant even as they developed in complexity over centuries. However, that limitation is gone. Technology have freed marketplaces from their geographic restrictions, and they are increasingly moving online, and optimisation of online marketplaces is something every business should think about. In addition to the right online platform, you must have an effective strategy, robust technology and patience.

Download the white paper to learn:

About digital marketplace optimisation and the considerations for creating an online marketplace.

Key topics covered:

  • Characteristics of an optimised digital marketplace
  • Growing an digital marketplace
  • Causes of inefficiency